Build confidence by immersing the training audience in a realistic media environment, teaching them how to effectively control and successfully work with news media… not against them.
Training the U.S. Military since 2004, our Award-winning reporters, photographers, editors, news managers
decision makers and gate keepers, are focused on teaching, through the provision of a technologically advanced mobile news operation – complete with the ability to produce realistic online, television, print and radio reports at your site.
Our teams have supported Operation Iraqi Freedom, US Army KFOR Exercises, Warrior & CSTX Army Reserve Exercises, MP Exercises, and Defense Support of Civil Authorities (DSCA) Exercises including FEMA.
What We Do:
- Develop, design and conduct REALISTIC, hands-on media training
- Work with Exercise planners to create realistic media storylines
- Audit organizations for media relations capabilities and potential communication gaps
- Create actionable steps that build confidence
- Produce national level television newscasts, online reports, radio shows and print products
- Replicate the 24-hour news cycle
- Design notional news website and social media platforms (Facebook, Twitter, Blogs)
Media Training Brings Results:
- Clearly defined media training objectives
- Well-planned media training framework aligned with overall exercise battle rhythm
- Pre-produced media products significantly add to realism at STARTEX
- prompts training audience to immediately “ramp up”
- Result: Replication of 24-hour news cycle – achieved by incorporating daily interviews that are relevant to evolving exercise developments into news stories then producing and posting them in REAL TIME
- Tests the Unit’s ability to:
- Handle multiple media requests
- Gather the correct information internally and disseminate it to the proper media
- Coordinate and conduct smart interviews in timely manner
Types of Training Available:
- Interviews / Events
- Live, from the field, “talk backs” via SKYPE
- Unplanned media opportunities – ambush
- CODEL, Presidential, Gubernatorial visits
- Press conferences – multiple media
- One-on-one sit down interviews
- Radio call-in shows
By providing customized, effective media training based on individual PERFORMANCE and NEEDS, Individuals learn how to:
- Properly prepare for interviews
- Handle tough questions
- Limit the likelihood of being misquoted
- Practice in a “live” format
- Experience realistic media environment
Our After Action Reviews (AARs) process provides candid, constructive feedback and specific guidance for improvement – trackable training with follow-up interviews if required, resulting in Individuals who are confident and well prepared to successfully conduct a variety of interviews and handle media in every venue for every situation.
Example Videos and footage available upon request.
Please email us for more information:
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