Interactive Media Training

Build confidence by immersing the training audience in a realistic media environment, teaching them how to effectively control and successfully work with news media… not against them.

Training the U.S. Military since 2004, our Award-winning reporters, photographers, editors, news managers
decision makers and gate keepers, are focused on teaching, through the provision of a technologically advanced mobile news operation – complete with the ability to produce realistic online, television, print and radio reports at your site.

Our teams have supported Operation Iraqi Freedom, US Army KFOR Exercises, Warrior & CSTX Army Reserve Exercises, MP Exercises, and Defense Support of Civil Authorities (DSCA) Exercises including FEMA.

What We Do:

Develop, design and conduct REALISTIC, hands-on media training
Work with Exercise planners to create realistic media storylines
Audit organizations for media relations capabilities and potential communication gaps
Create actionable steps that build confidence
Produce national level television newscasts, online reports, radio shows and print products
Replicate the 24-hour news cycle
Design notional news website and social media platforms (Facebook, Twitter, Blogs)

Media Training Brings Results:

Clearly defined media training objectives
Well-planned media training framework aligned with overall exercise battle rhythm
Pre-produced media products significantly add to realism at STARTEX
- prompts training audience to immediately “ramp up”
Result: Replication of 24-hour news cycle – achieved by incorporating daily interviews that are relevant to evolving exercise developments into news stories then producing and posting them in REAL TIME
Tests the Unit’s ability to:
- Handle multiple media requests
- Gather the correct information internally and disseminate it to the proper media
- Coordinate and conduct smart interviews in timely manner

Types of Training Available:

Interviews / Events
- Live, from the field, “talk backs” via SKYPE
Unplanned media opportunities – ambush
- CODEL, Presidential, Gubernatorial visits
Press conferences – multiple media
One-on-one sit down interviews
Radio call-in shows

By providing customized, effective media training based on individual PERFORMANCE and NEEDS, Individuals learn how to:

Properly prepare for interviews
Handle tough questions
Limit the likelihood of being misquoted
Practice in a “live” format
Experience realistic media environment

Our After Action Reviews (AARs) process provides candid, constructive feedback and specific guidance for improvement – trackable training with follow-up interviews if required, resulting in Individuals who are confident and well prepared to successfully conduct a variety of interviews and handle media in every venue for every situation.

Example Videos and footage available upon request.